• Support. Breasts filled with milk are fuller (and heavier), so you’ll want more support than you had before baby. A supportive nursing bra also prevents sagging breasts after baby graduates from breastfeeding. “The band under the bust should be snug,” says New York City stylist Samantha Brown, but make sure the straps don’t cut into your shoulders. “An ill-fitting bra can impact a woman’s posture, and lead to strain and tension headaches,” Brown says.


As soon as your body starts showing the signs of pregnancy, your breasts are going to need all the support they can get. To give them a bit of well-deserved TLC, make sure you invest in a fitted maternity bra. Getting measured is a simple way of ensuring that you're fully supported and it's also easy to do – drop by a mothercare shop for a quick and helpful fitting. We recommend popping by at the four to five-week mark.
Real mom review: “I bought this bra because I had a number of cute maternity dresses that needed a strapless bra, and at 25 weeks I cannot bear to wear underwire anymore, but there is no way I can go braless. This bra is so comfortable, offers great coverage, and has decent enough lift where I don't feel like I look sloppy. I bought two, and I may buy more after the baby as well because I just love it that much.” —Sarah via Motherhood Maternity
Our best-selling Never Say Never Sweetie bra is now available in a maternity version with a new racerback design. This comfortable lace bralette features easy clip-on/clip-off nursing straps and slinged padded cups for a supportive fit with full coverage. Pull over style bra. Designed to be worn as a fashion accessory, available in a rainbow of colors!

We recommend a minimum of 3 nursing bras - one on, one in the wash and one available to wear as needed. It is common that your nursing bra will get wet from excess milk flow & hence a good set of nursing pads is always recommended. There is a lot of love, care and attention gone into each Cake nursing bra. We stand by the quality & fit of our bras to ensure you have all the care & protection you’ll need.
Noppies knows that it is important for every woman to feel comfortable with her own style. We therefore have a wide range of maternity clothes, including Noppies, Esprit for mums, Supermom and Queen mum. Prefer skinny jeans or a regular fit? During your pregnancy, it's up to you! You don't need to make concessions in terms of style, but can enjoy the advantages of that little bit of extra comfort. 

Cake Lingerie recommends your nursing bras be purchased about a month or so prior to your baby being born. Cake suggests a seamless nursing bras to start (about the 1st month), as your bust will fluctuate wildly as your body tries to regulate its flow of milk. Typically sized XS-XXL, they will accommodate your changing bust. The soft-cup or t-shirt bras, with or without flexible wire will be ideally suited about 4-6 weeks post birth when your bust fluctuations have somewhat stabilised. The Cake Nursing bras are ideal post birth, with each one fulfilling a specific purpose.
We recommend a minimum of 3 nursing bras - one on, one in the wash and one available to wear as needed. It is common that your nursing bra will get wet from excess milk flow & hence a good set of nursing pads is always recommended. There is a lot of love, care and attention gone into each Cake nursing bra. We stand by the quality & fit of our bras to ensure you have all the care & protection you’ll need.
Find some of the top maternity fashion brands at Walmart including Bravado, Nurture by Lamaze, Unique Bargains, Blended Clothing Inc., and many other popular brands. Walmart also exclusively carries George. George carries a maternity line to support women throughout pregnancy with fashionable and affordable maternity pieces. George Maternity has great fashion for every season. Whether you’re looking for something light and airy for the summer, or cute and cozy for the fall and winter, George has a great selection to match your unique style. All the maternity fashion carried at Walmart is designed to accommodate your growing belly, ensuring comfort throughout your pregnancy.
There's no exact science as to when you should start wearing maternity clothes. As every woman's body changes differently, you may not know when you need maternity clothing until your regular wardrobe starts feeling snug. A maternity band is a great piece to take you from the early stages of pregnancy to the end. It offers support for your growing belly, while giving you the coverage you may need as you transition from your regular clothes. Keep in mind that all maternity clothing sold on BestBuy.ca is designed to fit throughout pregnancy and after, so it's never too early (or late) to start stocking up on cute maternity tops, chic maternity dresses, and belly-hugging maternity bottoms.
Real mom review: “The material was very soft, it's comfortable, the latch on the strap was easy to operate with one hand, and it has held up decently after almost 1.5 years of use. I have other nursing bras from places like Motherhood and Target, but still always choose my Cake bra. I bought another—I liked it so much. They also come in bigger sizes which is a big plus!” —Nicole C. via Facebook
Bravado Designs Body Silk Seamless Yoga Maternity/Nursing Bra is wire-free and has wide straps and a generous under-bust band. (The plus size nursing bras can accommodate up to a 44DDD cup size.) Whether you’re easing back into exercise with gentle yoga or jumping right into your pre-pregnancy running routine, this nursing bra provides support that feels just right.
The features of a good nursing bra include, additional support for your fuller bust which can be approximately 35% heavier, side support to avoid flattening of the bust which can lead to ligament damage, non-restrictive, a wider set frame to avoid pressure on the milk ducts, cotton lining for comfort and breathability, six hooks and eyes for room to reduce as your rib cage contracts & one hand drop down clips for easy nursing.  

1822 Denim7 For All Mankind®AmariAngel MaternityB&meBabymoovBelabumbumBelly Bandit®BLANQIBody After BabyBravado DesignsBun MaternityCakeChantelle IntimatesCosabellaDL1961Everly GreyFalkeFillybooFreyaGOOD AMERICANHanky PankyHotMilkIMANIMOIngrid & Isabel®Insignia by SigvarisIsabella OliverKimi and KaiKinwolfeLAB40Le MystèreLeotaLILAC CLOTHINGLoyal HanaMadewellMaternal AmericaMermaid MaternityModern EternityNatoriNom MaternityNoppiesNurture-ElleOlianOn GossamerPAIGEPez D'OrPIETRO BRUNELLIProduceROSIE POPESavi MomSeraphineSPANX®SplendidStowaway CollectionTart MaternityThe Urban MaTiffany RoseUdderly Hot MamaWacoal

The features of a good nursing bra include, additional support for your fuller bust which can be approximately 35% heavier, side support to avoid flattening of the bust which can lead to ligament damage, non-restrictive, a wider set frame to avoid pressure on the milk ducts, cotton lining for comfort and breathability, six hooks and eyes for room to reduce as your rib cage contracts & one hand drop down clips for easy nursing.


Real mom review: “The material was very soft, it's comfortable, the latch on the strap was easy to operate with one hand, and it has held up decently after almost 1.5 years of use. I have other nursing bras from places like Motherhood and Target, but still always choose my Cake bra. I bought another—I liked it so much. They also come in bigger sizes which is a big plus!” —Nicole C. via Facebook
As with all bras, finding the right fit can be a challenge. It is the same process as with standard bras, the band under your bust should sit flat across your back not riding upwards. Avoiding any cutting in on your breast tissue is important. Bras which are too tight can restrict the flow and amount of milk produced – so it is important to change to to a Maternity/Nursing bra after you feel like your non-maternity bras are uncomfortable and no longer fitting or offering the right support. You may find your cup sizes change as your pregnancy progresses, every pregnancy and woman is different, however you may find you need to go up 3-4 cup sizes and increase your band size as your baby grows. Further changes can occur during the nursing cycle, when your milk flow comes in you may increase in the cup size before your bust size settles again. This great video can help you check if you have the right size.
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