• Support. Breasts filled with milk are fuller (and heavier), so you’ll want more support than you had before baby. A supportive nursing bra also prevents sagging breasts after baby graduates from breastfeeding. “The band under the bust should be snug,” says New York City stylist Samantha Brown, but make sure the straps don’t cut into your shoulders. “An ill-fitting bra can impact a woman’s posture, and lead to strain and tension headaches,” Brown says.
When you need maternity apparel, Canada Old Navy has great styles with prices that are equally attractive. This means it's easy to keep up with the latest trends while you're expecting. Right-now patterns and details such as shirring, flared sleeves, ruffles, eyelet trim, dolman sleeves and more must-have accents keep your style fresh. The best part is that our cute maternity clothes won't cost you a fortune. You deserve to feel great about how you look throughout your pregnancy, and these styles are here to make it happen. Use our convenient filters to quickly and easily browse our selection and find what you need to refresh your wardrobe. Go for bright and bold colours or neutral hues you can pair with anything in your wardrobe. We have trending silhouettes like skinny-fit jeans, flared legs, cropped fits, and more, all designed with comfortable waistbands that accommodate you. Shop our collection today to find everyday go-to's.
Maternity clothes are designed to provide the support and comfort you need during pregnancy and nursing. Maternity and breastfeeding tank tops offer great support and unique features that make it quick and easy to feed your little one. A nursing bra is a must-have post-pregnancy, offering comfortable, supportive cups and a unique design that allows easy skin-to-skin contact for feeding. When choosing skirts, pants, jeans, or other bottoms, look for an elasticized panel that can be worn over your bump or folded under it. 

During weeks 1 to 17 of your pregnancy, it’s important you choose a non-wired bra to leave room for your growing milk ducts. We have many supportive styles to choose from, including multipacks to keep you well-stocked. By weeks 18 to 28, you might find that a sleeping bra is necessary to keep you comfy at night – you are now snoozing for two, after all.
Look and feel great as you enter motherhood in chic fashion that is fun and easy to wear throughout your pregnancy. Our selection of maternity clothes features everything from soft, cozy sweatshirts to elegant dresses and skirts. Explore casual basics like tanks, t-shirts, camis, and sweatpants with the classic, clean lines our brand is known for. Discover comfortable, easy sleepwear and loungewear, as well as undergarment essentials such as pullover bras and stretch underwear. Enjoy a great variety of stylish, sophisticated favorites including shift dresses, tunics, maxi skirts, shorts, trench coats, and skinny jeans. Plus, we offer multiple designs and colours so you're sure to find the cool mom look that works for you.
There’s nothing like a brand new dress to make you feel fantastic and here at Seraphine, all of our styles are designed to fit and flatter your figure through every stage of pregnancy. Seraphine is the fashion destination of choice for expectant mamas all around the globe, loved by A-list celebs and royals alike. Inspired by the latest trends and cleverly adapted to make the most of your changing body, browse our collection to find dresses or maxi dresses for any occasion.

Generally, you should buy maternity clothes in your pre-pregnancy size. As maternity clothing provides extra room around the belly and bust, it gives you the comfort you need for your changing body. If you're in between sizes or are still unsure of what size to buy, consult our maternity wear sizing chart. Take measurements around the fullest part of your bust, your hips (under your bump), and your bump circumference, and compare these numbers to the sizing chart to find your ideal fit.
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