• Support. Breasts filled with milk are fuller (and heavier), so you’ll want more support than you had before baby. A supportive nursing bra also prevents sagging breasts after baby graduates from breastfeeding. “The band under the bust should be snug,” says New York City stylist Samantha Brown, but make sure the straps don’t cut into your shoulders. “An ill-fitting bra can impact a woman’s posture, and lead to strain and tension headaches,” Brown says.


Look and feel great as you enter motherhood in chic fashion that is fun and easy to wear throughout your pregnancy. Our selection of maternity clothes features everything from soft, cozy sweatshirts to elegant dresses and skirts. Explore casual basics like tanks, t-shirts, camis, and sweatpants with the classic, clean lines our brand is known for. Discover comfortable, easy sleepwear and loungewear, as well as undergarment essentials such as pullover bras and stretch underwear. Enjoy a great variety of stylish, sophisticated favorites including shift dresses, tunics, maxi skirts, shorts, trench coats, and skinny jeans. Plus, we offer multiple designs and colours so you're sure to find the cool mom look that works for you.
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