As soon as your body starts showing the signs of pregnancy, your breasts are going to need all the support they can get. To give them a bit of well-deserved TLC, make sure you invest in a fitted maternity bra. Getting measured is a simple way of ensuring that you're fully supported and it's also easy to do – drop by a mothercare shop for a quick and helpful fitting. We recommend popping by at the four to five-week mark.
There’s nothing like a brand new dress to make you feel fantastic and here at Seraphine, all of our styles are designed to fit and flatter your figure through every stage of pregnancy. Seraphine is the fashion destination of choice for expectant mamas all around the globe, loved by A-list celebs and royals alike. Inspired by the latest trends and cleverly adapted to make the most of your changing body, browse our collection to find dresses or maxi dresses for any occasion.
Real mom review: “I bought this bra because I had a number of cute maternity dresses that needed a strapless bra, and at 25 weeks I cannot bear to wear underwire anymore, but there is no way I can go braless. This bra is so comfortable, offers great coverage, and has decent enough lift where I don't feel like I look sloppy. I bought two, and I may buy more after the baby as well because I just love it that much.” —Sarah via Motherhood Maternity

Our best-selling Never Say Never Sweetie bra is now available in a maternity version with a new racerback design. This comfortable lace bralette features easy clip-on/clip-off nursing straps and slinged padded cups for a supportive fit with full coverage. Pull over style bra. Designed to be worn as a fashion accessory, available in a rainbow of colors!

During weeks 1 to 17 of your pregnancy, it’s important you choose a non-wired bra to leave room for your growing milk ducts. We have many supportive styles to choose from, including multipacks to keep you well-stocked. By weeks 18 to 28, you might find that a sleeping bra is necessary to keep you comfy at night – you are now snoozing for two, after all.

We recommend a minimum of 3 nursing bras - one on, one in the wash and one available to wear as needed. It is common that your nursing bra will get wet from excess milk flow & hence a good set of nursing pads is always recommended. There is a lot of love, care and attention gone into each Cake nursing bra. We stand by the quality & fit of our bras to ensure you have all the care & protection you’ll need.


Generally, you should buy maternity clothes in your pre-pregnancy size. As maternity clothing provides extra room around the belly and bust, it gives you the comfort you need for your changing body. If you're in between sizes or are still unsure of what size to buy, consult our maternity wear sizing chart. Take measurements around the fullest part of your bust, your hips (under your bump), and your bump circumference, and compare these numbers to the sizing chart to find your ideal fit.
La Leche League Convertible Strapless Nursing Bra slips under a strapless dress, halter or strappy tank for instant—but gentle—support. Clear straps are included, should you want a little more lift, and the frame itself is built so it can be easily flipped up for nursing. If you want a little more wiggle room, plus size maternity bras are available up to size XL, which accommodates a size 38 band.
When you need maternity apparel, Canada Old Navy has great styles with prices that are equally attractive. This means it's easy to keep up with the latest trends while you're expecting. Right-now patterns and details such as shirring, flared sleeves, ruffles, eyelet trim, dolman sleeves and more must-have accents keep your style fresh. The best part is that our cute maternity clothes won't cost you a fortune. You deserve to feel great about how you look throughout your pregnancy, and these styles are here to make it happen. Use our convenient filters to quickly and easily browse our selection and find what you need to refresh your wardrobe. Go for bright and bold colours or neutral hues you can pair with anything in your wardrobe. We have trending silhouettes like skinny-fit jeans, flared legs, cropped fits, and more, all designed with comfortable waistbands that accommodate you. Shop our collection today to find everyday go-to's.
Hotmilk nursing bras are not only stylish – but are both functional and comfortable! Our bras come with one handed maternity clips allowing for ease of breastfeeding, 100% cotton lining (allowing the bra that contacts your body to be comfortable and great against sensitive skin), and great support. Seam friendly cups offer the ultimate in comfort and support, but without any compromise on sophistication or style. Breastfeeding bras have 6 hooks at the back allowing you to extend the bra out with your pregnancy and clip back closer after you have given birth. Hotmilk follows global recommendations that a nursing bra should not have hard metal wires, we either use no wires at all, or flexi-wires allowing the bra to move with your body.
Real mom review: “I bought this bra because I had a number of cute maternity dresses that needed a strapless bra, and at 25 weeks I cannot bear to wear underwire anymore, but there is no way I can go braless. This bra is so comfortable, offers great coverage, and has decent enough lift where I don't feel like I look sloppy. I bought two, and I may buy more after the baby as well because I just love it that much.” —Sarah via Motherhood Maternity
We recommend a minimum of 3 nursing bras - one on, one in the wash and one available to wear as needed. It is common that your nursing bra will get wet from excess milk flow & hence a good set of nursing pads is always recommended. There is a lot of love, care and attention gone into each Cake nursing bra. We stand by the quality & fit of our bras to ensure you have all the care & protection you’ll need.
Expecting mothers can all agree that a good maternity dress is an essential to a comfortable maternity wardrobe. Here, you can search cute maternity dresses for every occasion! That way, you know you will always have something stylish and comfortable wherever you go. Designed to fit your growing bump as well as post pregnancy, these dresses are perfect for every one of life’s transitions. Find the maternity maxi dress perfect for your baby shower, a little black number for date night, or look through our collection of draped nursing dresses for when your baby is born. Versatile dresses like these will style you through it all!
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