As soon as your body starts showing the signs of pregnancy, your breasts are going to need all the support they can get. To give them a bit of well-deserved TLC, make sure you invest in a fitted maternity bra. Getting measured is a simple way of ensuring that you're fully supported and it's also easy to do – drop by a mothercare shop for a quick and helpful fitting. We recommend popping by at the four to five-week mark.
There’s nothing like a brand new dress to make you feel fantastic and here at Seraphine, all of our styles are designed to fit and flatter your figure through every stage of pregnancy. Seraphine is the fashion destination of choice for expectant mamas all around the globe, loved by A-list celebs and royals alike. Inspired by the latest trends and cleverly adapted to make the most of your changing body, browse our collection to find dresses or maxi dresses for any occasion.
• Support. Breasts filled with milk are fuller (and heavier), so you’ll want more support than you had before baby. A supportive nursing bra also prevents sagging breasts after baby graduates from breastfeeding. “The band under the bust should be snug,” says New York City stylist Samantha Brown, but make sure the straps don’t cut into your shoulders. “An ill-fitting bra can impact a woman’s posture, and lead to strain and tension headaches,” Brown says.
Expecting mothers can all agree that a good maternity dress is an essential to a comfortable maternity wardrobe. Here, you can search cute maternity dresses for every occasion! That way, you know you will always have something stylish and comfortable wherever you go. Designed to fit your growing bump as well as post pregnancy, these dresses are perfect for every one of life’s transitions. Find the maternity maxi dress perfect for your baby shower, a little black number for date night, or look through our collection of draped nursing dresses for when your baby is born. Versatile dresses like these will style you through it all!
• Support. Breasts filled with milk are fuller (and heavier), so you’ll want more support than you had before baby. A supportive nursing bra also prevents sagging breasts after baby graduates from breastfeeding. “The band under the bust should be snug,” says New York City stylist Samantha Brown, but make sure the straps don’t cut into your shoulders. “An ill-fitting bra can impact a woman’s posture, and lead to strain and tension headaches,” Brown says.
Real mom review: “I bought this bra because I had a number of cute maternity dresses that needed a strapless bra, and at 25 weeks I cannot bear to wear underwire anymore, but there is no way I can go braless. This bra is so comfortable, offers great coverage, and has decent enough lift where I don't feel like I look sloppy. I bought two, and I may buy more after the baby as well because I just love it that much.” —Sarah via Motherhood Maternity

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Cake Lingerie recommends your nursing bras be purchased about a month or so prior to your baby being born. Cake suggests a seamless nursing bras to start (about the 1st month), as your bust will fluctuate wildly as your body tries to regulate its flow of milk. Typically sized XS-XXL, they will accommodate your changing bust. The soft-cup or t-shirt bras, with or without flexible wire will be ideally suited about 4-6 weeks post birth when your bust fluctuations have somewhat stabilised. The Cake Nursing bras are ideal post birth, with each one fulfilling a specific purpose.
Purchase our maternity wear as soon as comfort makes it a necessity. Some women find they need pregnancy clothes as soon as six weeks, while others may not need them until three months along or later. We offer our fashionable maternity clothes online so you can buy them when you need them without the hassle of going to a store. Style and wear Gap's cute maternity clothes just like you do your regular clothes. Dresses and skirts are a comfortable, versatile option that is easily dressed up or down. Choose your favourite wash and cut of denim to create any number of classic, effortless looks. Headed to a maternity photo shoot? Select a fun piece that flaunts your bump to really shine in the pictures.
Maternity clothes are designed to provide the support and comfort you need during pregnancy and nursing. Maternity and breastfeeding tank tops offer great support and unique features that make it quick and easy to feed your little one. A nursing bra is a must-have post-pregnancy, offering comfortable, supportive cups and a unique design that allows easy skin-to-skin contact for feeding. When choosing skirts, pants, jeans, or other bottoms, look for an elasticized panel that can be worn over your bump or folded under it.
The Honolulu maternity bra is a simple but perfect basic which is incredibly comfortable and comes in various colours. The maternity bra is padded, with secure and flexible clips, wide straps for additional support and handy nursing clips. The smooth material means you can wear this bra under any shirt and you can complete the look with matching pants. The Honolulu bra will fit perfectly throughout your pregnancy and afterwards. 
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