• Support. Breasts filled with milk are fuller (and heavier), so you’ll want more support than you had before baby. A supportive nursing bra also prevents sagging breasts after baby graduates from breastfeeding. “The band under the bust should be snug,” says New York City stylist Samantha Brown, but make sure the straps don’t cut into your shoulders. “An ill-fitting bra can impact a woman’s posture, and lead to strain and tension headaches,” Brown says.
Real mom review: “I bought this bra because I had a number of cute maternity dresses that needed a strapless bra, and at 25 weeks I cannot bear to wear underwire anymore, but there is no way I can go braless. This bra is so comfortable, offers great coverage, and has decent enough lift where I don't feel like I look sloppy. I bought two, and I may buy more after the baby as well because I just love it that much.” —Sarah via Motherhood Maternity
We know it’s not always easy finding the perfect maternity dress, so we want to make the process as simple as possible. With a number of affordable and quick shipping options, you won’t have to live without your purchases for long. And best of all, if your selection of maternity dresses arrives and they don’t quite work out, you can return them using our convenient free return shipping on elgibile items.
As soon as your body starts showing the signs of pregnancy, your breasts are going to need all the support they can get. To give them a bit of well-deserved TLC, make sure you invest in a fitted maternity bra. Getting measured is a simple way of ensuring that you're fully supported and it's also easy to do – drop by a mothercare shop for a quick and helpful fitting. We recommend popping by at the four to five-week mark.

Flawless looks start with flawless lingerie! Find the best maternity lingerie only at Thyme Maternity. Go for maternity bras designed for all shapes and sizes, including t-shirt bras and more. After baby's birth, enjoy nursing bras expertly-made for breastfeeding, while offering comfort and support. Fill your lingerie drawer with maternity panties in super soft fabrics and fits. Nursing and maternity pyjamas make nighttime the best time. Discover women's lingerie made for pregnancy and beyond!


Look and feel great as you enter motherhood in chic fashion that is fun and easy to wear throughout your pregnancy. Our selection of maternity clothes features everything from soft, cozy sweatshirts to elegant dresses and skirts. Explore casual basics like tanks, t-shirts, camis, and sweatpants with the classic, clean lines our brand is known for. Discover comfortable, easy sleepwear and loungewear, as well as undergarment essentials such as pullover bras and stretch underwear. Enjoy a great variety of stylish, sophisticated favorites including shift dresses, tunics, maxi skirts, shorts, trench coats, and skinny jeans. Plus, we offer multiple designs and colours so you're sure to find the cool mom look that works for you.
Cake Lingerie recommends your nursing bras be purchased about a month or so prior to your baby being born. Cake suggests a seamless nursing bras to start (about the 1st month), as your bust will fluctuate wildly as your body tries to regulate its flow of milk. Typically sized XS-XXL, they will accommodate your changing bust. The soft-cup or t-shirt bras, with or without flexible wire will be ideally suited about 4-6 weeks post birth when your bust fluctuations have somewhat stabilised. The Cake Nursing bras are ideal post birth, with each one fulfilling a specific purpose.
When you shop our great selection of maternity clothing online, you'll find easy, lightweight styles made of high-quality fabrics and designed with you in mind. We offer a wide selection of sizes so you can easily find the right size for you and keep up as you change throughout pregnancy. Super soft jersey and cotton have just the right amount of stretch for you to comfortably wear the latest fashion-forward styles. Choose from jeans and dresses with elasticized waists and breezy tunics with flowing silhouettes. Our fitted tops are stretchy without stretching out, so they fit comfortably over your curves while maintaining their shape. It's important to be comfortable when you're expecting, which is why we design these styles with incredible attention to detail and fit. Whether you're going to work, hanging out at home, going out, or running errands, there are styles that will keep you feeling your best from A.M. to P.M.

Congratulations! You are pregnant! During this exciting period in your life, you'll soon need to consider when is the time to wear maternity clothes. This is different for each woman, but you will soon notice once your regular clothes start to feel a bit tight. Noppies designs trendy maternity clothes with handy detailing which allows for growth so that you can wear your maternity trousers or shirt from month one to month nine.


Wearing a pregnancy bra is all about taking the weight off your shoulders – quite literally. Maternity bras have adjustable four-hook fastenings, giving you more support than a regular bra. The straps are thicker and include padding to help support your growing bust and prevent rubbing. They’re also made from breathable fabrics like cotton to help keep you comfortable while your body temperature rises. If you find yourself feeling a little warmer than usual (carrying a little one can have that effect), we also have bra liners to help wick away any under-band moisture. We have even more helpful information about buying maternity bras in our online guide.
What makes for the “best” nursing bras? Simple, Nguyen says: “If it fits, if it’s comfortable, if it’s easy to nurse in and you like the style.” No matter what you decide are the best nursing bras for you, Brown suggests picking up two nursing bras for daily wear (so you’ll always have one on hand when the other is in the wash) and one to sleep in. Keep in mind, Brown adds, “It's not unusual to change bra sizes within the first few weeks of breastfeeding”—so, if you’re shopping before baby arrives, consider buying one or two sizes larger than usual, so you have one ready to wear after birth.
Each piece in our maternity wear collection is crafted with quality fabrics and durable construction to make the best maternity clothes in Canada. We design clothes specifically with your growing belly in mind for a comfortable, flattering fit. Browse fashion in soft fabrics with plenty of give like textured knit, slub jersey, French terry, and stretch modal. Find garments in more structured materials such as Tencel, linen, poplin, chambray, and premium denim with special construction features that make room for baby while still looking great on you. Explore tops with empire waists, well-placed darts, and extended hemlines to fit and flatter your stomach alongside crossover and snap shirts great for nursing. Skirts, shorts, jeans, and other bottoms have either an elasticized waist or a full, demi, or inset panel so they look as great as they are comfortable to wear.
We recommend a minimum of 3 nursing bras - one on, one in the wash and one available to wear as needed. It is common that your nursing bra will get wet from excess milk flow & hence a good set of nursing pads is always recommended. There is a lot of love, care and attention gone into each Cake nursing bra. We stand by the quality & fit of our bras to ensure you have all the care & protection you’ll need.
La Leche League Convertible Strapless Nursing Bra slips under a strapless dress, halter or strappy tank for instant—but gentle—support. Clear straps are included, should you want a little more lift, and the frame itself is built so it can be easily flipped up for nursing. If you want a little more wiggle room, plus size maternity bras are available up to size XL, which accommodates a size 38 band.
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