During weeks 1 to 17 of your pregnancy, it’s important you choose a non-wired bra to leave room for your growing milk ducts. We have many supportive styles to choose from, including multipacks to keep you well-stocked. By weeks 18 to 28, you might find that a sleeping bra is necessary to keep you comfy at night – you are now snoozing for two, after all.


Expecting mothers can all agree that a good maternity dress is an essential to a comfortable maternity wardrobe. Here, you can search cute maternity dresses for every occasion! That way, you know you will always have something stylish and comfortable wherever you go. Designed to fit your growing bump as well as post pregnancy, these dresses are perfect for every one of life’s transitions. Find the maternity maxi dress perfect for your baby shower, a little black number for date night, or look through our collection of draped nursing dresses for when your baby is born. Versatile dresses like these will style you through it all!
Look and feel great as you enter motherhood in chic fashion that is fun and easy to wear throughout your pregnancy. Our selection of maternity clothes features everything from soft, cozy sweatshirts to elegant dresses and skirts. Explore casual basics like tanks, t-shirts, camis, and sweatpants with the classic, clean lines our brand is known for. Discover comfortable, easy sleepwear and loungewear, as well as undergarment essentials such as pullover bras and stretch underwear. Enjoy a great variety of stylish, sophisticated favorites including shift dresses, tunics, maxi skirts, shorts, trench coats, and skinny jeans. Plus, we offer multiple designs and colours so you're sure to find the cool mom look that works for you.
Cake designs and stocks one of the most comprehensive range of nursing bras in the world. From seamless, contour, spacer, wire, non-wire, fuller figure, plunge, balcony, fuller coverage, sports & sleep bras, we’ve got your every need covered. It is extremely important to be wearing a nursing bra whilst breastfeeding to protect yourself from long term damage and to provide much-needed comfort.
Real mom review: “I bought this bra because I had a number of cute maternity dresses that needed a strapless bra, and at 25 weeks I cannot bear to wear underwire anymore, but there is no way I can go braless. This bra is so comfortable, offers great coverage, and has decent enough lift where I don't feel like I look sloppy. I bought two, and I may buy more after the baby as well because I just love it that much.” —Sarah via Motherhood Maternity

When you shop our great selection of maternity clothing online, you'll find easy, lightweight styles made of high-quality fabrics and designed with you in mind. We offer a wide selection of sizes so you can easily find the right size for you and keep up as you change throughout pregnancy. Super soft jersey and cotton have just the right amount of stretch for you to comfortably wear the latest fashion-forward styles. Choose from jeans and dresses with elasticized waists and breezy tunics with flowing silhouettes. Our fitted tops are stretchy without stretching out, so they fit comfortably over your curves while maintaining their shape. It's important to be comfortable when you're expecting, which is why we design these styles with incredible attention to detail and fit. Whether you're going to work, hanging out at home, going out, or running errands, there are styles that will keep you feeling your best from A.M. to P.M. 

We recommend a minimum of 3 nursing bras - one on, one in the wash and one available to wear as needed. It is common that your nursing bra will get wet from excess milk flow & hence a good set of nursing pads is always recommended. There is a lot of love, care and attention gone into each Cake nursing bra. We stand by the quality & fit of our bras to ensure you have all the care & protection you’ll need.

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