Real mom review: “I bought this bra because I had a number of cute maternity dresses that needed a strapless bra, and at 25 weeks I cannot bear to wear underwire anymore, but there is no way I can go braless. This bra is so comfortable, offers great coverage, and has decent enough lift where I don't feel like I look sloppy. I bought two, and I may buy more after the baby as well because I just love it that much.” —Sarah via Motherhood Maternity
Generally, you should buy maternity clothes in your pre-pregnancy size. As maternity clothing provides extra room around the belly and bust, it gives you the comfort you need for your changing body. If you're in between sizes or are still unsure of what size to buy, consult our maternity wear sizing chart. Take measurements around the fullest part of your bust, your hips (under your bump), and your bump circumference, and compare these numbers to the sizing chart to find your ideal fit.
There’s nothing like a brand new dress to make you feel fantastic and here at Seraphine, all of our styles are designed to fit and flatter your figure through every stage of pregnancy. Seraphine is the fashion destination of choice for expectant mamas all around the globe, loved by A-list celebs and royals alike. Inspired by the latest trends and cleverly adapted to make the most of your changing body, browse our collection to find dresses or maxi dresses for any occasion.
Hotmilk nursing bras are not only stylish – but are both functional and comfortable! Our bras come with one handed maternity clips allowing for ease of breastfeeding, 100% cotton lining (allowing the bra that contacts your body to be comfortable and great against sensitive skin), and great support. Seam friendly cups offer the ultimate in comfort and support, but without any compromise on sophistication or style. Breastfeeding bras have 6 hooks at the back allowing you to extend the bra out with your pregnancy and clip back closer after you have given birth. Hotmilk follows global recommendations that a nursing bra should not have hard metal wires, we either use no wires at all, or flexi-wires allowing the bra to move with your body.
There's no exact science as to when you should start wearing maternity clothes. As every woman's body changes differently, you may not know when you need maternity clothing until your regular wardrobe starts feeling snug. A maternity band is a great piece to take you from the early stages of pregnancy to the end. It offers support for your growing belly, while giving you the coverage you may need as you transition from your regular clothes. Keep in mind that all maternity clothing sold on BestBuy.ca is designed to fit throughout pregnancy and after, so it's never too early (or late) to start stocking up on cute maternity tops, chic maternity dresses, and belly-hugging maternity bottoms.
• Comfort. This should be at the top of your nursing bra must list during the first four to six weeks after having baby, says Stephanie Nguyen, founder of Modern Milk and a certified lactation consultant. She recommends stretchy nursing bras to accommodate the breast changes mom experiences during this time. “Look for nursing bras in soft fabrics,” Nguyen says. You'll also want to pick a maternity bra with thick back closures that have four or more hooks; wide, cushioned straps and a band that doesn't ride up in the back.
Real mom review: “I bought this bra because I had a number of cute maternity dresses that needed a strapless bra, and at 25 weeks I cannot bear to wear underwire anymore, but there is no way I can go braless. This bra is so comfortable, offers great coverage, and has decent enough lift where I don't feel like I look sloppy. I bought two, and I may buy more after the baby as well because I just love it that much.” —Sarah via Motherhood Maternity

While pregnancy can play around with your emotions, it doesn’t have to get in the way of looking good. Our collection of maternity dresses has something for every mood or occasion. Look professional in corporate work wear, relax in our casual weekend dresses or dress up in special occasion and formal dresses. Prepare for the exciting journey ahead in style!


The features of a good nursing bra include, additional support for your fuller bust which can be approximately 35% heavier, side support to avoid flattening of the bust which can lead to ligament damage, non-restrictive, a wider set frame to avoid pressure on the milk ducts, cotton lining for comfort and breathability, six hooks and eyes for room to reduce as your rib cage contracts & one hand drop down clips for easy nursing.
Wearing a pregnancy bra is all about taking the weight off your shoulders – quite literally. Maternity bras have adjustable four-hook fastenings, giving you more support than a regular bra. The straps are thicker and include padding to help support your growing bust and prevent rubbing. They’re also made from breathable fabrics like cotton to help keep you comfortable while your body temperature rises. If you find yourself feeling a little warmer than usual (carrying a little one can have that effect), we also have bra liners to help wick away any under-band moisture. We have even more helpful information about buying maternity bras in our online guide. 

During weeks 1 to 17 of your pregnancy, it’s important you choose a non-wired bra to leave room for your growing milk ducts. We have many supportive styles to choose from, including multipacks to keep you well-stocked. By weeks 18 to 28, you might find that a sleeping bra is necessary to keep you comfy at night – you are now snoozing for two, after all. 

Wearing a pregnancy bra is all about taking the weight off your shoulders – quite literally. Maternity bras have adjustable four-hook fastenings, giving you more support than a regular bra. The straps are thicker and include padding to help support your growing bust and prevent rubbing. They’re also made from breathable fabrics like cotton to help keep you comfortable while your body temperature rises. If you find yourself feeling a little warmer than usual (carrying a little one can have that effect), we also have bra liners to help wick away any under-band moisture. We have even more helpful information about buying maternity bras in our online guide.
Purchase our maternity wear as soon as comfort makes it a necessity. Some women find they need pregnancy clothes as soon as six weeks, while others may not need them until three months along or later. We offer our fashionable maternity clothes online so you can buy them when you need them without the hassle of going to a store. Style and wear Gap's cute maternity clothes just like you do your regular clothes. Dresses and skirts are a comfortable, versatile option that is easily dressed up or down. Choose your favourite wash and cut of denim to create any number of classic, effortless looks. Headed to a maternity photo shoot? Select a fun piece that flaunts your bump to really shine in the pictures.
The Honolulu maternity bra is a simple but perfect basic which is incredibly comfortable and comes in various colours. The maternity bra is padded, with secure and flexible clips, wide straps for additional support and handy nursing clips. The smooth material means you can wear this bra under any shirt and you can complete the look with matching pants. The Honolulu bra will fit perfectly throughout your pregnancy and afterwards. 
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